Wednesday, July 29, 2009

Social media optimization

SMO or Social media optimization is a method of increasing publicity and online presence through popular social media channels and community based websites. SMO helps generate publicity, quick traffic and higher search engine rankings. Different method of social media optimization include social bookmarking, adding RSS feeds, blogging, news, forums, promotion over social media sites like flickr, you tube, myspace facebook etc.

Unlike standard SEO marketing social media optimization not only helps in achieving top rankings but targeted traffic from social media websites is additional advantage. Social media profiles and links get listed in top search engine ranks quickly sometimes within minutes you post your profile or link at social websites. To sum up below are the benefits you get from SMO:

  • Targeted traffic
  • Increased Link popularity
  • One way quality links
  • Content distribution
  • Viral marketing

Below are the few things you may need to take care while promoting yourself through social media:


Be real: Don’t create multiple fake profiles to promote your self, be real social community will hardly get rewarded.


Joint the conversation: Participate in the conversation at communities and post good stuff not just spam promoting yourself. Participating helps your message spread faster like word to mouth marketing.


Play with tags: Tags are just like labels to label your blog post, news items, bookmarks etc. Most search engine use the tags used in post to measure the relevancy of a topic thus tags when used effectively can draw quality traffic for your website.


Send pings: Most blogs provide the facility to send pings to popular RSS sites and pinging if used effectively can be a very useful way to enhance the blog visibility.


About The SEO Marketing SMO team: The SEO Marketing SMO teams consist of experts that handle individual teams to successfully carry out social media optimization, online reputation management and other Search engine marketing services for your website. To know more about TheSEOMarketing SMO services visit: http://www.theseomarketing.com

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